http://www.youtube.com/watch?v=xqw70cfbngEGentleman's Wager promoting Johnnie Walker - Blue Label
Engaging content - Tick
Compelling luxury cues that distinguish the "Blue Label" drinker (Rare boat, shot in British Virgin Islands, discerning taste in pianos) - Tick
The shift from suceess to progress (the core of "Keep Walking") - ??
It makes for engaging content. Jude Law and Giancarlo Giannini are aptly cast. It's probably the right commercial for a premium, luxury whisky.
But it's not "Keep Walking".
Comments